Marketing for Lighting Companies
Your installs look incredible.
Your ads should too.
McCharm Creative builds scroll-stopping content for lighting dealers — animated videos, photorealistic ads, and comic-style campaigns that actually drive calls.
What We Do
Content that sells lighting
Most lighting dealers don't have time to create professional marketing content. That's where we come in.
Animated Videos
Short-form animated content designed for social feeds and paid ads. Eye-catching motion that stops the scroll and gets your phone ringing.
Photorealistic Ads
Polished, professional single-panel ads that showcase lighting installations with a premium feel. Perfect for Facebook, Instagram, and Google display campaigns.
Comic-Style Content
Distinctive illustrated ads with personality and edge. Stand out from every other dealer in your market with content people actually remember.
Multi-Panel Campaigns
Sequential storytelling across multiple panels — carousel ads, before-and-after series, and campaign narratives that build interest over time.
Brand Identity
Cohesive visual identity for your lighting business — from logo refinement to a complete brand kit that makes every touchpoint look sharp.
Ongoing Content
Monthly content packages so your marketing never goes dark. Consistent, fresh creative tailored to seasonal trends and your active promotions.
Our Work
Built for the lighting industry
Residential Uplighting Campaign
Photorealistic ad series showcasing dramatic landscape lighting transformations for a Trimlight dealer's spring promotion.
PhotorealisticPermanent Holiday Lighting Reel
30-second animated video demonstrating year-round permanent lighting versatility — from holiday colors to game-day themes.
Animated Video"Why Your Neighbors Are Jealous"
Comic-style ad series with a snarky neighbor rivalry narrative — drove 3x engagement compared to standard photo ads.
Comic StyleBefore & After Carousel
Multi-panel Instagram carousel showing the complete transformation — from bare exterior to professionally lit showpiece, one swipe at a time.
Multi-PanelWhy McCharm
We only do one thing — and we do it for your industry
We're not a generic marketing agency that treats your lighting company like every other client. We specialize in creating advertising content for lighting dealers — landscape, permanent, and architectural. We know the products, we know the customers, and we know what makes them pick up the phone.
From Trimlight to landscape, from franchise operations to independent dealers — if you sell lighting, we make the content that sells it.
"Most dealers have incredible installs and invisible marketing. We fix the second part."
How It Works
Simple. Fast. Built for busy dealers.
You run a lighting business — you don't have time for a 12-week creative process. Here's how we work.
Discovery Call
We learn your market, your brand, and what's working (or not). 20 minutes. No fluff.
Content Strategy
We map out what content will move the needle — which formats, which platforms, which messages hit hardest in your area.
Create & Deliver
We produce the content and deliver it ready to post, run, or distribute. You focus on installs — we handle the marketing.
Get Started
Let's make your marketing match your installs
Schedule a quick call and we'll show you what McCharm can do for your lighting business. No pressure, no 47-page proposal — just a conversation about your goals.